Digital Marketing Modules

SkillCircle™ Digital Marketing Course Modules

MODULES 1

Marketing is all about investing in connections and engaging with the audience in the right situation and at the right time. Digital Marketing is the type of marketing that delivers advertising through digital mediums including webpages, social media, blogs, emails, search engines and such. 

Digital marketing is the future of advertising as opposed to traditional marketing as there exist countless methods to reach out to the target audience.

The digital world we live in demands everything to be available online at the tip of the finger. This deems it necessary for companies to adopt the method of digital marketing to be able to face the competition. Digital marketing is an umbrella term that covers a lot of aspects like analytics, digital strategy, digital advertising, marketing and such.

The main aim of digital marketing is to make customers revisit the websites and increase the frequency of purchases. This is a great tool to focus on getting the attention of potential buyers by reaching out to them at the right time, with the right content.

 At Skill Circle, we aim to provide you with the information to help you understand the strategies and tactics of digital marketing. This course provides you with the fundamental concepts of digital marketing and its importance. Our team works diligently to offer you the best way of teaching to make this journey easier and entertaining.

Introduction to Digital Marketing

  • What is Digital Marketing?
  • Importance of Digital Marketing
  • Role of Digital Marketing in Today’s World
  • The Vital Digital Channels
  • Evolving Digital Market

Digital Marketing Campaign

  • Digital Marketing Strategy
  • Stages of Digital Marketing Strategy
  • Why Digital Marketing Campaigns?
  • Objectives of Digital Marketing Campaigns
  • Management of Marketing Campaigns
  • Evaluation of Digital Marketing Campaigns

Data and Targeting – Integral Factors

  • Role of Data and Targeting in Digital Marketing
  • Choosing Required Data for Marketing Goals
  • Types of Data (Internal and External)
  • Segmentation and Personas
  • Role of Legal Framework in Digital Marketing
  • Data Protection
  • Privacy Legislation

Digital Marketing Channels

  • Recognising the Vital Inbound Channels
  • Content Marketing Strategy
  • Outbound Channels
  • Testing in Digital

Website and UX

  • Website Performance Optimization
  • How to Include Websites in Marketing Strategy
  • Insight, Measurement and Data Capture
  • Tracking

Digital Brief and Digital Evaluation

  • Importance of Digital Creative Brief
  • Evaluation of Digital Creative Work
  • How to Prepare and Deliver a Marketing Brief?

MODULES 2

The success of a business lies in the ability to convert the audience into customers. To ensure successful business development, marketing funnels are a necessity. Marketing Funnel is used to simplify the journey of customers from the ‘awareness’ stage, where they learn about the products and company, to the ‘purchase’ stage, where they are prepared to invest in the product.

These funnels also provide information post-purchase and heighten the probability of repurchasing. A customer requires several contacts with the product before proceeding to buy it. This provides chances for the company to market the products in a way that the customers require, with the help of marketing funnel.

A well-created funnel ensures the generation of leads from your websites or content and helps you save time and effort. Marketing funnel helps you spread awareness about the product and create a brand value. The objective of this tool is to ensure increased profits through the personalized generation of leads.

Skill Circle offers you the best techniques and insights about marketing funnels through this course. Learning from our experts can help you generate effective marketing funnels with updated tools and usage. The detailed description of the course we provide gives you an outline of important topics.

Introduction to Market Funnel

  • What is Market Funnel?
  • Market Funnel – A Necessity

Market Research

  • Why is Market Research Important?
  • Market Research on a Budget
  • Data Analyzing

Marketing Goals

  • Steps to Set Up Goals
  • Short Term Marketing Goals
  • Long Term Marketing Goals

Targeting

  • Identifying Customers
  • Perfect Customer Image

Role

  • Knowing Your Role
  • What is Positioning
  • Perfect Positioning
  • Market Message Creation

Sales Funnel

  • Introduction to Sales Funnel
  • Lead Magnet
  • Generating Lead Magnet Ideas
  • Lead Magnet Creation
  • Lead Magnet Positioning
  • Examples of Lead Magnet
  • Tripwire
  • Understanding the Value of Tripwire
  • Core Product Creation

Website Creation

  • Home Page
  • Home Page Elements
  • Creating Home Page
  • Auditing Website

Landing Page

  • What is a Landing Page?
  • Lead Capture Landing Page – Explanation
  • Headline
  • Sub-headline
  • Introduction
  • Reverse Risk
  • Urgency Creation
  • Designing Thank You Page
  • Conclusion

Automated Email Campaigns

  • Intro to Autoresponder
  • Working of the Selling Machine
  • Creating Sign-up Form
  • Creating Message
  • Conclusion

MODULES 3

An effective digital marketing strategy depends on the website of the company. The number of people that approach and invest their time in the website decides the conversion rate. Blogging helps in creating the best content to present to the customers.

Addition of qualitative, new, informative content gets ranked higher on the search engines, thereby increasing customer conversion. Quality of the blogs determines the reputation of the company or brand. Putting up good, relatable content attracts users and becomes potential customers. Blogging is an effective way to drive traffic to your website and contents and create awareness about your product.

Blogging helps you understand the needs of customers and market according to that information to yield maximum profit and create a good relationship with customers, resulting in loyal buyers. Effective blogging is much more than it appears. The ability to build trust with the customer is a fundamental feature of blogging. The need for original, interesting content is vital in the company’s development.

We provide the opportunities to learn the formats, techniques and the methods to approach effective blogging. Our team focuses on delivering the best quality lessons to prepare you for your blogging career. The variations in blogging, examples and explanations are covered through this course.

Introduction to Basic Blogging

  • What is Blogging?
  • Why is Blogging an Important Step in Gaining Customer Traffic

Blog Foundations

  • Target Niche
  • Role of Targeted Niche in Blog Strategy
  • Importance of Reader and Customer Avatar
  • Identifying Reader and Customer Avatar
  • Blog Vision
  • Understanding Branding

Search Engine Optimization

  • Short Intro to SEO
  • Building SEO Strategy
  • Keyword Research
  • Domain Authority
  • Keyword Research Using Paid Tools
  • Link Building – A Vital Step
  • Creating Organic Links
  • Updating Blog Content

Social Sharing Strategy

  • How to Attract Readers
  • Using Facebook for Blogging
  • Using Twitter for Blogging
  • Repurposing Blog Content
  • Why Is Content Sharing Important?
  • Designing Social Media Content Calendar

Pinterest – An Important Search Channel

  • Optimizing Profile
  • Creating Conversion Pins
  • Automating Pinterest Strategy
  • Pinterest Analytics

Email

  • Why is Email List a necessity for Blogging?
  • Management of Email List
  • Value Sequence

Blog Monetisation

  • Blog Monetisation Strategy
  • Affiliate Marketing
  • Pricing Calculations
  • Brand Partnership
  • Media Kit Creation
  • Planning Effective Campaign
  • Creating Digital Products

MODULES 4

The world has changed from interpersonal connections to internet connections. The same has happened in the business world. Website development helps a product to be seen, the message of the product to be delivered and to reach the goals. A website acts as a summary of what a company or a brand has to offer.

 Establishing a powerful and expanding web presence is the key to gain potential customers, to heighten the value of your product and to spreading information about the product. Website development of a company is highly valuable as it makes the customers aware of the services and offers you provide and why they should choose that particular brand instead of any other brands in the competition.

Website development paves the way to engaging more with the audience and creating a better bond. The ability to expand the reach of a product is one of the main aspects of websites. It is a genuine method of displaying the company’s credibility and gaining the trust of the customers. Websites should be created and managed professionally as it reflects the company’s professionalism to potential buyers.

In Skill Circle, our experts engage in skill-building sessions as it is vital in website development. We provide the best possible ideas and techniques that allow you to start your career in website development.

Introduction to Website Development

  • Web Development – An Introduction
  • Does Website Development Benefit Digital Marketing?

HTML

  • HTML Document
  • Title, Heading, Paragraph
  • Lists and Attributes
  • Input Text and Password
  • Input Radio and Checkboxes
  • Textarea and Submit Buttons
  • Tables
  • Formatting Features

CSS

  • Introduction to CSS
  • Colour, Width and Height
  • Margin and Padding
  • Border and Fonts
  • Selectors

Basic Programming Ideas

  • Introduction to JavaScript and HTML DOM
  • Data Types
  • Arithmetic Operators
  • Comparison Operators
  • If Conditional
  • Switch Conditional
  • Functions
  • Introduction to Object-Oriented Programming
  • Arrow Functions

Sentiment Analyzer

  • Introduction to Sentilizer Project
  • Initialize Project
  • Starting Hapi Server
  • Routes and Postman
  • Reload with Nodemon
  • Natural Language Toolkit
  • Integrating Vader Module
  • Starting React App
  • Form Creation
  • Addition of Styles
  • Using Fetch API to Interact with HapiJS Server

 

MODULES 5

According to researchers, people spend more time on their phones than any other electronic devices. Subsequently, companies deemed it necessary to market their products through mobile phones as it has a higher possibility of reaching the users’ attention using mobile optimization.

Mobile Optimization is the adjustment of the arrangement of the website so that the users who access it from their mobile phones get easier access to the website with a customized experience to their devices. The advantage of mobile optimization is that it easily fits the mobile screen and the content connects to the user.

Conversion rates can be easily handled in mobile phones too, with mobile optimization. This tool lets the user land on related pages without consuming much time or effort and the websites have an adjusted mobile-friendly and user-friendly outlook and effectiveness. Designing websites in a way that ensures the smooth working on any online platform or devices is an advanced task.

The team at Skill Circle engages in breaking down the complicated topic of Mobile Optimization into easier subtopics that lets you learn about every aspect of mobile optimization. We make sure to clear the unfamiliarity of each topic for the students and provide expert guidance.

Introduction to Mobile Optimization

  • Mobile Optimization – Introduction
  • How Does Mobile Optimization Help in Increasing Rates?

Site Design and Content Design

  • Importance of Site Design
  • Techniques for Site Designing
  • Exercises
  • How Does Content Design Decide the Worth of a Website?
  • How to Design Content?
  • SEO Strategy

Technical Strategy

  • Importance of Responsive Website and Content
  • How To Tackle a Responsive Website – Tips
  • Technical Issues of A Responsive Website
  • Ways to Avoid Technical Issues

UX

  • Why is Online Success Tied to User Experience?
  • Creating an Effective Website for Mobile Users
  • Optimization of Mobile Phone Websites
  • Differences Between Mobile Websites and Desktop Websites

Speed

  • How Does Speed Decide The Search Engine Rankings?
  • Importance of Mobile Speed
  • How to Optimize Mobile Websites for Speed?
  • AMR and Apps
  • The Role of AMR and Apps

Optimizing for Local Search

  • Importance of Optimization of Local Search
  • Basics of Local Optimization

 

MODULES 6

Today’s marketing world is extremely competitive and it goes without saying. The need to keep up with the evolving trends and the necessity to beat the competition is rising per day. In such a demanding marketing scenario, the inclusion of SEO is the best decision one can come up with. Search

Engines are responsible for providing solutions to the problems that online users come up with. Making use of such an opportunity is the motive of SEO. SEO has the ability to increase the target audience traffic through online platforms. Users are most likely to choose the sites that appear on the top of the search results. This is why SEO is required.

SEO practices can ensure the best user experience and website usability. In this competitive field, SEO websites are automatically preferred by the search engines as they offer better quality content. SEO helps in improving the functioning of a website which leads to better rankings on search engines and more traffic.

Skill Circle gives information about everything you need to know about SEO. The steps we follow through this course will help you use SEO in a better and modified way and can help you expand the rankings and traffic while beating the competition.

Introduction to SEO

  • What is Meant by SEO?
  • SEO in Today’s World
  • Basics of Search Engine
  • Working of Search Engines
  • Crawling, Indexing and Ranking
  • SERP Layout

Technical SEO

  • Fundamentals of SEO
  • HTTPS
  • Site Speed
  • txt and Sitemaps
  • URLs
  • Structured Data
  • Status Codes
  • Site Auditing

Link Signals

  • Short Intro to Link Signals
  • Anchor Texts
  • How to Avoid Creating Bad Links?
  • Link Building
  • Link Analysis

On-page Signals

  • What are On-page Signals?
  • Keyword Research
  • Content Creation
  • Content Optimization
  • On-page Elements

SEO for Mobiles

  • Responsive Websites
  • Page Speed
  • AMP

International SEO

  • How to Rank High in International Searches?

Local SEO

  • Factors Affecting Local SEO Success
  • Local Links and Citations
  • Local Content

MODULES 7

Managing and developing a company’s online presence has become an important and unavoidable part of marketing. Google optimization helps your website to gain visibility and attract potential customers to the website. This tool is often ignored by businesses and brands who do not have a clear idea about its functions and values.

Google optimization is the perfect tool to increase the awareness of the product by gaining online traffic. The marketing world that rules today requires networks and connections for the business to run smoothly. This tool helps in creating relationships with prospects and getting the business to the first page of Google.

Google optimization focuses on including every bit of information that is available about a brand in its website so that Google algorithms can understand what the company is about and promote it. This course helps you grasp the fundamentals of Google page optimization and lets you maximise the advertising strategies.

The experts at Skill Circle walks you through the necessities and techniques of getting a business to the top positions using Google optimization. We provide you with the complete overview of the topics that will be covered during the course. Let our team guide you with the topics and assist you in benefitting from this course.

Introduction to Google Page Optimization

  • What is Google Page Optimization?
  • How is Google Page Optimization Beneficial?

Blueprint Training

List Claiming

  • Claiming a Webpage
  • Recognizing Competition

Keyword Research

  • Why is Keyword Research Important?
  • Formatting Keywords
  • Categorization

Competitive Research

  • Rules for Consistent Research
  • Importance of Reviews
  • How to Generate Leads?
  • Analyzing the Competition
  • Researching Citation Sources

Choosing Categories

  • Recognizing and Choosing Best Categories
  • How does Choosing the Best Categories Help in Ranking Higher?

Unique Descriptions

  • Tips to Produce Attractive Descriptions
  • What Role does Description Play in Gaining Consumer Attention?

Optimizing Photos

  • Engaging Potential Customers with the Appropriate Pictures
  • Naming Photos
  • Tips to Upload Photos on Website

Optimizing Videos

  • Choosing the Content
  • Video Optimization

Citations

  • How to Build Citations?
  • Finding the Best Citation Sources

MODULES 8

There is no guarantee of success in a field unless you approach it strategically. The same goes for marketing. Approaching the consumer market with an immaculate Social Media Marketing Strategy gets a company noticed and its products valuable. Social media marketing strategy is a short summary of everything a company hopes to achieve from their marketing on social media.

Social media marketing strategy guides and provides information about the success and failure rate of a particular action on social media. Special media marketing strategy gets a company the validation it requires and goes the extra mile to increase sales exponentially. If done correctly, this tool can aid you in gaining more customers, more engagement and more traffic.

Having a social media presence without a suitable  social media marketing strategy can limit the brand’s potential.

Even a single post, website or blog can prove to be an effective way for customer conversion and securing leads. Social media gives companies the required information about customers and their demands which can be quite beneficial for marketing purposes.

Social media marketing strategy takes over these tasks to provide a better result in customer engagement and product branding. 

This course lets you understand the idea of social media marketing strategy and create an outline for the business’ objectives for favourable outcomes.

Skill Circle gives you the detailed study of this topic with the complete process of converting customers and acquiring profits.

Introduction to Social Media Marketing Strategy

  • Basics of Social Media Marketing Strategy
  • Role of Social Media Marketing Strategy
  • Social Media Benefits
  • Differences Between Social Networks
  • Choosing the Right Social Media Platform
  • Understanding the Industry
  • Finding Target Audience

Social Media Marketing Strategies for 2020

  • Detailed Strategies for Successful Social Media Marketing
  • Online Marketing Metrics
  • Free Tools for Marketing
  • Customer Service and Social Media
  • Blogs
  • Discussion Boards

Social media Marketing Trends

  • Brand Engagement
  • Website Traffic
  • Generating Leads
  • Objectives
  • Organic Content or Paid Content?
  • Effective Social Media Marketing Strategy

Evolving Social Trends

  • Virtual Reality
  • Augmented Reality
  • Ephemeral Content
  • Instagram Stories

How To Generate Sales Through Social Media?

  • Social Media Presence
  • Brand Behaviour
  • Plan of Action
  • Influencers
  • Content
  • Industry Experts
  • Lists
  • Tagging
  • Interaction
  • Measuring Social Media ROI
  • Compliance and Regulation

MODULES 9

Facebook has emerged as the most effective and engaging social media platform. Companies, regardless of their size and status, have adopted the method of Facebook marketing to ensure better marketing and customer engagement. Facebook marketing is a platform that provides paid advertisements to the specifically targeted audience and converts users to customers.

Over time, Facebook has been successful in transforming from the biggest social media platform to one of the most successful marketing platforms. With the worldwide range that Facebook covers, companies are able to create and advertise their products effectively through this wide medium that reaches the world population.

The main advantage of Facebook Marketing is target advertising. It is possible to promote the products to specific groups of people that are active on Facebook that can be potential buyers. With the help of this platform, a company’s website traffic can skyrocket. Visiting the website through Facebook generates more leads which leads to more profit.

Through this course, Skill Circle helps you create your own Facebook strategy that can benefit marketing. With all the features that accompany this topic, our team teaches you what to follow and what not to follow in Facebook marketing. We guarantee efficient training methods that lets you dominate the field of Facebook marketing by the end of this course.

Introduction to Facebook Marketing

  • Fundamental of Facebook Marketing
  • Why the Increasing Demand for Facebook Marketing?
  • Facebook Sales Funnel
  • Facebook Ads – A Short Introduction
  • Investing in Facebook Ads

Facebook Pages Domination

  • Creating A Unique Facebook Page
  • Creating a Professional Facebook Cover Image
  • Tools for Keyword Research
  • Creating Efficient Keywords
  • Optimizing Facebook Page Information
  • Facebook Page Apps to Increase Traffic
  • Changing the Name of Facebook Page

Facebook Groups

  • Differences between Facebook Pages and Facebook Groups
  • Optimized Facebook Group
  • Editing Facebook Group Settings
  • Management of Facebook Groups
  • How to Monetize Facebook Groups?

Facebook Live

  • What is meant by Facebook Live?
  • Why is Facebook Live an Important Factor in Facebook Marketing?
  • Engaging with Audience
  • Reusing Facebook Live Session for Marketing

Facebook Ads

  • Success Rate of Facebook Ads
  • Understanding Facebook Ads Manager
  • DefiningTarget Audience
  • Facebook Insights
  • Creating Ad Post
  • Facebook Ads Investment
  • How to get Facebook Ads Approved?
  • Analyzing Facebook Ads
  • Facebook Pixel
  • Reaching Target Audience with Facebook Pixel
  • Creating Optimized Ads Using Facebook Pixel

MODULES 10

Having a consistent social media following is a mark of success in digital marketing. But online presence alone does not do the trick. What it requires is Social Media Optimization. Social media optimization is involved in the process of researching the content that suits the company best on the social media platforms and repeating the process for successful marketing.

Google’s algorithms take many factors like qualitative content, performance on social media, customer traffic and engagement into consideration before being ranked top in searches. In short, if the social media is effectively optimized, it can benefit the search engine rankings. Social media optimization enables a company to create a sense of authority of brands on social media platforms.

The possibilities of customer interaction and lead generation is heightened with the help of this tool. Reaching out and interacting with the niche audience is now a lot easier with social media optimization. Skill circle lets you dive deeper into the topic of social media optimization by enhancing and developing your practical skills.

Our social media optimization course is shaped in such a way that it is easily understood by people who are not even familiar with the topic. This course includes all the aspects one needs to know in order to emerge as a social media optimization expert. At Skill Circle, you will be able to learn about creating social media graphics and the latest trends of social media optimization.

Introduction to Social Media Optimization

  • What is Social Media Marketing?
  • Intro to Social Media Optimization
  • Social Media Marketing and Social Media Optimization
  • Benefits of Social Media Optimization
  • Social Media Metrics in SEO

Facebook Optimization

  • Facebook Marketing Options
  • Dimensions of Facebook Elements
  • Facebook Page Management
  • Facebook Content Strategy
  • Facebook Insights
  • Statistics and Posts
  • Facebook Groups
  • Integration of Facebook Apps
  • Facebook Ads
  • Audience Targeting

Twitter Optimization

  • Benefits of Twitter
  • Content Strategy
  • Types of Tweets
  • Designing the Twitter Page
  • What are Hashtags?
  • Twitter Analytics

LinkedIn Optimization

  • How is LinkedIn Beneficial?
  • LinkedIn Strategy
  • Creating LinkedIn Profile
  • Improving Connections
  • Generating Recommendations

YouTube Optimization

  • Importance of YouTube Marketing
  • Customizing Channel
  • Optimizing YouTube Videos
  • YouTube Marketing Strategy
  • YouTube Analytics
  • Monetizing YouTube Channel

Google+ Optimization

  • Benefits of Google+
  • Management of Connections
  • Creation of Google+ Page
  • Enabling Authorship
  • Google+ Groups
  • Google+ Analytics

MODULES 11

Using relevant, consistent, sometimes emotional content to attract and maintain an audience, to ultimately drive profitable customer action is called content marketing. This business tool is more potent with an effective content strategy. A content strategy translates business objectives and goals into a concrete plan.

Content strategy usually comes before content marketing, but both overlap and are synergistic. Businesses and start-ups often use content marketing to spread their reach to customers and users. The main goal of content strategy is to give insights to the people that benefit them in many ways like planning, understanding the goal.

The next step is the marketing aspect where you act on the plan and use social platforms, creativity and various other principles to give a boost to your business. Done efficiently, this can do wonders for any company or business.

We, at Skill Circle, can effectively give you a thorough view of these concepts in our course. Our experienced experts will guide you through what you would need to know like all the principles and tools required for you to learn to add more to your skill-set

Introduction to Content Marketing

  • Introduction to The Structure of Content Marketing
  • Why Content Marketing
  • Different types of Content Marketing
  • Future of Content Marketing
  • Industry definitions
  • Intro to ROI Content Strategy
  • Content Strategy and Content Marketing – Differences

ROI Content Strategy

  • Content Differentiation Factor
  • Building Online Topic Areas
  • Creating High ROI Content
  • ROI Content: Case Study

Audience Discovery

  • Audience Persona: Identification and Creation
  • Facebook Audience Insights

Mapping Content Marketing Strategy

  • Empathy Maps
  • Experience Maps

Email Marketing Tools

  • Introduction
  • Best Email Marketing Tools and How to Use Them

Keyword Research

  • Importance of Keywords
  • Keywords to Avoid
  • Organic Search better than Google’s Standards for Content?
  • SEO Keyword Search

Strategic Content

  • Intro to Strategic Content
  • Types of Effective Strategic Contents: Affinity Content, Attraction Content, Action Content, Authority Content

Building Online Presence

  • High-ranking Contents- Case Study
  • Introduction to Core Content
  • How to create Core Content
  • Content Structure
  • Internal Linking and External Linking – Importance
  • Blogging
  • Why is Guest Blogging Advantageous?
  • Optimization of Content for Conversions

MODULES 12

Any form of writing using online platforms like blogs, social media, websites and such that benefits the marketing of business and products can be termed as copywriting. Copywriting is incorporated in digital marketing to invoke the emotional side of the buyer that visits the website or the content.

The power of copywriting can leave the audience curious about the brand. Copywriting is a tool in digital marketing that can influence the buyers and spread awareness about the products. The uniqueness and the quality of the content written can help the content rank higher on search engines which makes it easily accessible to potential buyers.

Search engines rank websites based on the quality and originality of the content provided, which is an important factor in reaching the target audience. With great copywriting skills, one will be able to add specific and strong keywords that help in reaching users that search for the related content online.

Skill Circle provides you with a clear view of the topics in this course. We help you gain the knowledge to tackle copywriting and tips, tricks and updations necessary to build your talent. Take on the world of copywriting with the help of our experienced and talented experts of this field.

Introduction to Copywriting

  • Copywriting – Definition and Examples
  • Principles of Copywriting
  • The Vital Role of Copywriting

Techniques Used in Copywriting

  • Importance of Keywords in Copywriting
  • Brand Strategy
  • Target Audience
  • Building Checklist for Copywriting
  • Attractive Headlines

Copywriting for Websites

  • Importance of SEO Copywriting in Online Content
  • Expanding Commercial Pages and Content Pages
  • Keyword Search

Copywriting for Emails

  • How to grab the attention of the audience?
  • Powerful Openings
  • Acceptable Format
  • What to Avoid while Copywriting for Emails

Copywriting for Social Media

  • Effect of Social Media in Advertising Brands
  • Copywriting for Social Media – Tips
  • Power of SEO
  • Writing for YouTube Videos
  • How to Capture the Audience?

Copywriting for Ads

  • Creative Ways to Approach an Ad
  • Features of Copywriting Ads
  • Advertising a Service

MODULES 13

LinkedIn Marketing is one of the most effective and vital marketing strategies adopted by businesses of all kinds. LinkedIn marketing makes use of LinkedIn to create networks, post creative and engaging content, earning leads, establishing collaborations and partnerships and increasing the target audience traffic.

If created remarkably, LinkedIn profile helps brands to reach a wider audience through search engines. The LinkedIn profile defines and represents a brand and so, it is integral to put up creative and relatable content that the audience would be attracted to. Lead conversion is an advantageous feature in LinkedIn that benefits the company and the brand.

With a planned strategy to advertise on LinkedIn, the sales and profits will undoubtedly increase. Since networking is a vital part of marketing, LinkedIn is the best tool to achieve this. The opportunities to interact and create networks to boost the business can help a company create an image as an expert in the field.

Start-ups and small businesses benefit the most from LinkedIn marketing with the availability of tools and techniques to expand and improve their marketing strategies. In terms of brand visibility, LinkedIn is the best platform to advertise and market your product with the right knowledge about the platform and the tools provided in it.

Our team at Skill Circle offers you the best training in this course with the latest techniques and deep studies about the various topics covered throughout the course. We help you become acquainted with the idea of LinkedIn first before entering the marketing aspects and learning more about the topic.

Introduction to LinkedIn Marketing

  • LinkedIn – The Advertising Platform
  • Why is LinkedIn a Necessity in this Digital World?
  • Advantages of LinkedIn
  • Range of LinkedIn

Why is LinkedIn Unique?

  • Power of the Search Function
  • The Algorithm

Developing an Effective Profile

  • Optimization of Profile
  • Providing an Effective Summary
  • Tricks to Appear on Search Results

Networking – The Most Powerful Feature

  • Networking Tools in LinkedIn
  • How to Use Networking Tools?
  • Customizing messages
  • Participation in Groups
  • Tracking Company Updates
  • Engaging Network

Content Creation

  • Content Strategy
  • Formats for Content
  • How to Create the Perfect Content?

Features of LinkedIn – Details

  • Multiple advertising options:
  1. Sponsored Content
  2. Ad targeting
  3. Analytics
  4. Text, Video and Display Ads
  • Lead Generation
  1. Lead Generation Forms
  2. Network Audience
  3. Website Retargeting
  • Creation of Career Page
  • Sponsored Content

MODULES 14

In this digital age, advertising and marketing on social media platforms is the most effective way to reach potential buyers and increase sales. Regardless of the type of industry or the size of the company, adopting Instagram Marketing is important for business development.

 Instagram marketing is a part of social media marketing which is involved in promoting and spreading awareness about a brand by using Instagram. With the options of paid tactics and unpaid tactics, Instagram takes up a number of new tactics and strategies to promote a brand. With the help of visual content, Instagram reaches out to the audience and engages them in an emotional way.

Instagram marketing helps in creating a bond with the brand and converting them into potential buyers. Shaping the visual content to suit marketing strategy lets the companies gain followers and loyal customers. The main objective of Instagram marketing is to reach a wider audience with appealing content that can make them hooked to the content and product and increase sales.

From the unique Instagram marketing strategies to Instagram algorithms, you will be provided with the detailed study of each topic at Skill Circle. Our experts help you in gaining knowledge about the algorithms and tools that benefit the product profit through this course.

Introduction to Instagram Marketing

  • Instagram – A Background Study
  • The Growing Demand for Instagram Marketing
  • Strategies of Instagram
  • Benefits of Instagram Marketing

Is Instagram Algorithm a Boon?

  • What is Instagram Algorithm?
  • Features Affecting Ranks
  • Additional Instagram Algorithms

Profile creation

  • Niche Optimization
  • Catchy Instagram Handle
  • Enticing Bio Description
  • Instagram Account Optimization

The Secret to The Perfect Content

  • Ideal Instagram Content
  • Content Posting Consistency
  • Content Design
  • Creating Audience-Pleasing Content
  • Content Formats

Instagram Strategy

  • Introduction to Instagram Strategy
  • Types of Instagram Content
  1. Curated Content
  2. Created Content
  3. Co-created Content
  • Adopting an Effective Instagram Strategy

Content Engagement

  • Instagram Tags
  • Mention Followers
  • Attractive Captions
  • Instagram Stories
  • How Are Post Notifications Helpful?

Instagram Ads

  • How to Create Ads?
  • Types of Instagram Ads

MODULES 15

Influencer marketing can be categorized as a type of social marketing that promotes brands and products with the help of influencers. The whole concept of influencer marketing is based on the amount of trust placed in the influencer by their loyal followers. These individuals with a humongous fan base advertise a brand and influence the followers to notice these products.

Making use of humans’ ability to influence others and to trust blindly in someone is the trick and method of influencer marketing. Companies big and small, are now incorporating influencer marketing to increase consumer traffic.

Influencer marketing, with the help of content marketing and social media marketing, is taking the world by storm with the possibilities and room for development. The techniques adopted to create successful influencer marketing are many and varied. Investing in influencer marketing helps a brand taste success in today’s world.

With a detailed description of this course and expert guidance, you will be able to grasp the idea and techniques of influencer marketing. Influencer marketing strategy is something that is quite difficult to break down, but with the expert guidance of our team, you will be able to grasp the topic in no time and develop your skill-set.

Introduction to Influencer Marketing

  • What is Influencer Marketing?
  • Role of Influencer Marketing in Digital Marketing
  • Who is an Influencer?
  • Intro to Influencer Marketing Strategy
  • Instagram Influencer Marketing
  • Why is Content Marketing Important in Influencer Strategy?

The Art of Influencer Relationships

  • The Company
  • The Influencer
  • The Audience
  • How Are The Influencer Relationships Sustained?

 

How to Finance Influencer Marketing Campaigns?

 

Types of Instagram Influencers

  • The Creators
  • The Entertainers
  • The Beauty/Fashion Influencers
  • The Instructors – Bloggers and Life-hackers
  • The Adventurers – Photographers, Athletes and Travellers
  • The Icons – Actors, Singers and Dancers

Range of Influencers

  • Macro Influencers and Micro-Influencers – Description and Differences
  • Evaluation of Macro and Micro-Influencers on Instagram
  • Is Popularity Necessary to be an Instagram Influencer?

Approaching, Pitching and Planning

MODULES 16

Lead generation is an integral part of brand marketing. By identifying the prospects of your business, you can target the audience suitably. Converting these prospects into business partners or clients depend on lead generation. This can be achieved through social media marketing, newsletters, networking or seminars.

Target your customer base efficiently to gain the best outcome for your brand. Build brand awareness by engaging with your prospects by providing sufficient information about your product or services.

This can also guide you to understand the market and tailor your approach to support your customer’s requirements. Quality leads are considered more important than targeting irrelevant groups. By providing high quality services to your customers, you can achieve brand loyalty.

Social media marketing is the epitome of brand visibility in this digital age. By generating quality content and increasing awareness, businesses can cast their customer base wide open. Gaining constructive feedback on your products directly from users will lead to a great outreach. Enrich yourself with these emerging social media tactics with Skill Circle as you embark upon your marketing journey.

Introduction to Lead Generation

  • Lead Generation Assessment
  • Revenue Marketing

What is a lead?

  • Definition of lead
  • Lead Scoring parameters

Strategies of lead generation

  • Creation of marketing funnel
  • Definition of lead generation strategy
  • Lead Acquisition model

Implementation of technology

  • Basics of CRM Systems
  • Marketing Automation System

Lead Generation Programs

  • Organizing Lead Generation Programs
  • Planning Advertisement campaigns
  • Sales movement calculations with metrics
  • Engaging Targets

Evaluation of ROI

  • Lead Generation Dashboard
  • Metrics

MODULES 17

Facebook is home to a variety of platforms that cater to a wide range of audience. With the growing relevance of digital marketing, several enterprises have devised ingenious strategies that target Facebook users. Advertising products and services through Facebook ads will generate a new market and can grasp the attention of consumers across the globe.

Facebook groups are part of an innovative concept that bring like-minded people together on a single platform to exchange ideas and opportunities. The vast social influence it has on its sheer number of users can be leveraged by businesses to promote and execute their strategies.

It allows you to directly interact with your client base through a chatbox and gain insights on company performance and customer satisfaction. Through Facebook events, you can track the audience turnout and plan accordingly.

The features provided are especially useful for marketing purposes as they can create an authentic relationship with customers. With several Facebook tools that cater to understanding your target audience through data analytics, companies can build an engaging community and enhance their prospects.

Skill Circle provides a detailed curriculum that would help you analyse these aspects and put your knowledge to good use.

Introduction to Marketing

  • Importance of planning in business
  • Business Marketing Strategy
  • Business USP
  • Defining Audience
  • Strategy formulation aided by the concept of the marketing funnel

Facebook Pages and Best Posting Techniques

  • What are Facebook Groups
  • How to launching Facebook Events
  • Facebook Content and strategies for posting

Facebook Ads

  • Facebook Advertising
  • Campaign Objectives
  • Targeting Audience
  • Impact of creatives
  • Optimizing and Reporting
  • Using Facebook Ad Manager
  • Facebook Metrics

Facebook Ad Policies

  • Disapprovals
  • Account Status
  • Facebook Support

Driving in-store footfall

  • Driving traffic to offline stores
  • Developing local campaigns

Driving online sales

  • Enhancing sales
  • Driving traffic
  • Remarketing Campaigns
  • Targeting
  • Creatives
  • Placements
  • Ad Formats

Facebook Messenger and Chatbots

  • Facebook Messenger for business
  • Automated Facebook Bots

Other features of Facebook Advertising

  • Facebook Shop
  • Facebook Pixel

MODULES 18

The Instagram revolution has single-handedly changed the face of digital marketing. This platform has launched the careers of an array of startups through advertising and social media presence alone. The active engagement of these users has made Instagram a platform where brands can establish their identity, recruit advertisers and collaborate with other businesses.

Instagram has allowed users to discover several brands and also encouraged them to engage with the companies directly through comments, likes or polls. Instagram ads, unlike others, do not appear in a disruptive manner. They can be found on your feed along with other posts, making it more likely to capture the attention of its users.

Skill Circle covers topics that deal with several factors like interesting graphics and engaging content so that you can utilize this platform to reach a large audience. Through stories, contests, photos and IGTV, brands can create an interactive arena that can transform their visibility.

Expanding your follower base through a variety of tools and creating a picturesque aesthetic on your feed will garner attention to your brand. Wise usage of these unique features that offer a personalized approach to branding can do wonders for your business.

Introduction to Instagram Ads

  • What are Instagram Ads?

Types of Instagram Ad’s

  • Story Ad’s
  • Photo Ad’s
  • Carousel Ad’s
  • Collection Ad’s
  • Lead Generation Ad’s

Optimization

  • Instagram Stories Ads
  • Instagram Feed Ads

How to increase sales?

  • Basics on how to drive traffic to you
  • Carousel and Collection Instagram Ads

Video and Photo Instagram Ads

MODULES 19

Quora is a platform that allows users to explore and seek answers to their curiosity. A variety of questions that hail from any subject matter can be posted and anyone can hop in on the conversation. This community engagement makes it a perfect venue to market your products. Exhibit your expertise in the field by answering questions and establish your vital presence.

It is also a great way to gain insights from the consumers by carefully analysing their questions and come up with innovative ideas to enhance your business. Global exposure is an added advantage that is achieved through actively interacting with the customer base.

Sometimes the best way to do market research is by directly engaging with the target group and igniting conversations about their requirements. Discover the current trends and customize your marketing approach with Skill Circle to brace yourself for an opportunity in such an in-demand field.

Enabling users to dictate their terms and conditions will help businesses to curate their products and have a better reach. With exciting catchphrases and professional opinions, you can bring great value to the platform and simultaneously advance your influence.

Basics of Quora Advertising

  • What is Quora?
  • What is Quora Advertising?

Quora Ads- Campaign Structure

  • How to set up a campaign
  • How to set up Adsets
  • How to set up ads on Quora

Quora Ad Concepts

  • Concepts on Quora Funnels
  • Concepts on Quora Audience Targeting
  • Concepts on Quora Ads

Functions of Quora Ad’s

  • Audience targeting
  • Generating leads
  • Measuring the performance

Introduction of Quora Pixel and Setup

  • Functions of Quora Pixel
  • Optimization of Bids
  • Retargeting
  • Creation of lookalike audience

Campaign Optimization

  • Campaign Level
  • Adset Level
  • Ad Level

Reporting Automation

  • Functions of reporting automation

Quora For Business

  • Real-life applications
  • Tips on how to apply it in business

MODULES 20

Widely known for professional engagement, LinkedIn is a platform that can promote your business by establishing a strong presence. Creating business relationships, sharing targeted content, forming connections and increasing brand visibility has made it a vital part of career advancement. Share your achievements and build your portfolio on LinkedIn, as it is essentially considered a recruiting hub.

With the right tools, it allows you to drive traffic to your profile and hence generate opportunities to form partnerships with potential clients. You can attract talented employees to boost your company’s scope. Mutual trade of the benefits of LinkedIn endorsements will augment brand identities.

The features offered by this platform will enable you to remotely network on multiple levels. By sharing success stories and career development on your company’s profile will inspire and innovate your connections.

Skill Set offers step-by-step methods to decipher data analytics that will allow you to track your reach and potential targets to further enhance brand visibility. By analysing the trending topics, you can gain insights on the current scenario in your field and foster a plan of action accordingly.

Introduction to LinkedIn

  • What is LinkedIn?
  • How to create a LinkedIn Profile?
  • Company Page on LinkedIn

Building a network

  • Network on an Individual level
  • Network on an organizational level

LinkedIn Groups

  • How to create a group on LinkedIn
  • Best practices to implement while using a group on LinkedIn

LinkedIn Publishing

  • Reasons for use of LinkedIn Publishing
  • Best practices of LinkedIn Publishing

Engage and reciprocate

  • How to engage with the audience?
  • Tips on engaging and reciprocating with the audience

Brand and Career Building in LinkedIn

  • Techniques and Principles to build brand and career on LinkedIn

Advertising in LinkedIn

  • Types of Self Serve LinkedIn Advertisement
  • How to set up a LinkedIn Campaign

LinkedIn Analytics

  • Insights of Visitors and Followers
  • Insights on Updates

MODULES 21

Adsense is a useful tool for marketers that want to optimize their ads. With Adsense, you can create attractive ads that can target a specific audience. It is a program run by Google to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

Adsense is for everyone. You can establish a market for your new and upcoming startup idea. You can explore new markets for your already successful business. You can showcase your talents as a freelancer. You can also monetize your skills by working part-time from home. This course is a detailed overview of all Google Adsense features.

You also learn practical knowledge and develop skills that are applicable in the real world. With updated strategies and marketing techniques, you can make the most of the best ad publishing tools. Not only will you learn how to use the tool, but you will also gain marketing knowledge relating to the efficacy and potency of various marketing elements.

At SkillCircle, licensed experts impart technical knowledge with a zing of passion and share an abundance of personal experiences that help you hone your skills into worthwhile means of revenue. Buy now, and increase your income quickly!

Introduction

  • What is Adsense
  • How to get started
  • Who should use Adsense
  • Important Adsense Policies

Features

  • How to handle the Interface
  • How to use Insights
  • Custom Channel
  • Search Box

Optimizing Ad Revenue

  • Ad Types and Sizes
  • Linking Ads
  • Determining eligibility of ads
  • Optimizing Ad placement and attractiveness

Monetizing Ads

  • Creating profitable websites
  • Finding profitable niches and keywords
  • Driving free traffic onto websites

MODULES 22

Google Ads is a platform for online advertising that has changed the world of marketing and advertising from a conventional form into a digital form. The various advertisers from different types of businesses come to bid their advertisement on this platform, which could be of multiple advertisement types ranging from video advertisements to display advertisements. The Google Ads can be placed both on the Google Search Engine as well as on non-search mediums.

Google Ads is a detrimental part of the field of digital marketing, whose main constituent involves creating campaigns based on effective strategies. Google ads is quite a vast field that encompasses various types of campaigns.

Google Ads helps boost your business’s marketing processes and help in the process of cost-cutting by aiding you to have your in-house digital marketing team and have a better understanding to lead the team. In cases of small business owners, having the Google Ad skillset will enable you to advertise your own products or services without spending excess capital on marketing.

At SkillCircle, the course enhances your technical skillset and knowledge base in the field of Google Ads and would train you on how to react to real-life scenarios through real-life case studies to get a better hold once faced with working in the industry. The module is split into seven broad topics, which lunge into the basics and gradually spread out into Google Ads’ specifics.

Introduction

  • What are Google Ads?
  • What is PPC?
  • Types of PPC Platforms

Google Ad Certification

  • Overview
  • Benefits
  • Preparation
  • Assessment

Google Ad Network Placement and Extension

  • GDN
  • Ad Extensions
  • Ad Formats

Campaign Organization and Targetting

  • Google Ads Account
  • Types of Campaigns
  • Different types of targetting

Auction Buying Model Bidding and Budgeting

  • Functions of Google Ad Auction
  • Bids and Quality Score
  • Budget setting
  • Bidding strategy

Campaign Evaluation

  • Conversion tracking for Campaigns
  • Data and reports
  • Optimization using Google Ad metric

Ad Policies and Approval

  • Google Advertisement Policies
  • Quick Google Ad tips and tricks
  • Technical requirements of Google ads
  • Editorial Requirements of Google ads
  • Disapproved ads

MODULES 23

Email marketing is the process of sending electronic messages to promote a business good or services. Email marketing is a type of digital marketing and follows strategies to reap the best results. As per the data released in 2018, email marketing is one of the best channels of digital marketing that generates optimized results, beating affiliate marketing and SEO optimization.

A significant component of email marketing includes enticing the users to view and react to the emails that are sent to them. To attract users, email marketing aids the process of marketing with the use of eBooks, free downloads, and updates for better engagement. Pitching a product or a service with email marketing is much easier. It also saves marketing via telephonic calls or even social media and can be accessed by the audience whenever it is comfortable for them to do so.

Your businesses can benefit from it in a lot of ways, primarily due to the fact that this is quite a quick and efficient mode of marketing that just needs the appropriate content and can be sent to multiple members in the audience with just the click of a button. This will, in turn, help in receiving better returns as well as recognition to your brand.

At SkillCircle, the course content on email marketing is split into four extensive parts. In turn, each part gives in-depth knowledge on the basics as well as technical specifics of email marketing. The course not only includes theoretical explanations but also indulges in the real-life application that provides case studies for better understanding and gives insight into how email marketing works in the real world.

Introduction

  • Understanding Email Marketing
  • Email Marketing Strategy
  • Inbound Email Marketing
  • Inbound Email Marketing Strategy

Creating a Contact Management and Segmentation Strategy

  • How to create Contact Management
  • How to segment

Strategizing content

  • Sending the right email
  • Creating a High-performing Email

Email Marketing Process

  • Understanding Email Deliverability
  • Outlining the Design of Your Marketing Emails
  • Analyzing Your Marketing Emails
  • Testing Your Marketing Emails

Developing Relationships With Lead Nurturing

MODULES 24

With the boom of technology, businesses have to change the way they approach a customer. To turn this customer into a consumer, it is essential to build trust. Most young people with purchasing power now rely on influencers to help them decide which products to buy.

With this, the use of affiliate marketing has increased in recent years. This course helps a beginner navigate through the whats, whens, hows, and whos of affiliate marketing, assuming no prior knowledge of digital marketing.

It is an extremely specific course that concentrates on optimizing digital platforms in modern, youth-friendly ways. It is delivered by experts who have on-field experience with the most upcoming trends and updated strategies.

 The course is designed for anyone interested in starting a company for affiliate marketing, for a business contemplating the possibility of using this as a new marketing strategy, and for independent entrepreneurs who want to increase their influence.

As a complete beginner’s guide, this course prepares you for practical applications with real-life examples and case studies. With this SkillCircle course, you will learn how to master the significant social media platforms, increase reach and visibility, and convert that into quantifiable success.

Introduction

  • What is affiliate marketing?
  • Who is it for
  • How to get started
  • Strengths and Advantages

 

Affiliate Platforms

  • Facebook and Amazon
  • YouTube, TikTok, and Instagram
  • Integrating affiliate platform revenue into a sales funnel

Generating Traffic

  • Solving SEO problems
  • Finding profitable niches
  • Affiliate Links and how to spread them
  • Increasing interaction

Designing Landing Pages and Squeeze Pages

  • Elements of a Squeeze Page
  • Elements of a Landing Page
  • Tools used to design a page.
  • Structuring and linking pages to drive sales

Converting visitors into buyers

  • Tactics to facilitate buying
  • How to retain customers

The importance of feedback

MODULES 25

YouTube Video Optimization is a part of video marketing in the field of digital marketing. One of the key aspects of YouTube Video Optimization is YouTube SEO (Search Engine Optimization). To optimize a YouTube video, popular or prominent keywords must be used strategically to extract the video’s best benefits. To make sure this is executed in the right manner, the video must be in sync with the niche of your YouTube Channel or else will fail to provide the appropriate results.

 

Most popular features are mentioned, which makes YouTube SEO and keyword targeting much easier to detect and put to the best use. Apart from this mentioned feature, various other parameters help boost the YouTube Video’s optimization, such as making appropriate usage of video description and categorizing the video based on the suitable niche that it belongs to.

In today’s world, people are more attracted to a visual advertisement in the form of a video than one that entails a still image. Thus, businesses can use this form of optimization to push their products and services forward without involving traditional marketing methods.

At SkillCircle, the vast concept of YouTube Video Optimization is taught in 6 different parts, which makes the concept to be grasped in a better way. The addition of case studies and the display of answering questions based on real-life scenarios makes the course more dynamic and hybrid in nature as compared to a traditional classroom session.

Introduction

  • What is YouTube Video?
  • What is YouTube Video Optimization?
  • YouTube Metrics
  • KPI (Key Performance Indicators)
  • Types of KPI’s

YouTube Analytics and Reports

  • YouTube Engagement Metrics
  • YouTube Analytics

Video Campaign Optimization

  • Video Marketing
  • Optimizing the Video

Ranking Videos Parameters

  • Concept of ranking and engagement
  • Ranking in Google Search Engines
  • Ranking in YouTube Search Engines

Video SEO/ YouTube SEO

  • What is YouTube SEO?
  • Benefits of YouTube SEO
  • How to use YouTube SEO

Structuring the Videos

  • The basic structure of a video
  • Components of a video
  • Quality score based on traffic based of the video

MODULES 26

Analytics, commonly known as Web analytics, is a powerful tool that is used in the process of optimization. It helps aid the process of optimization by collecting data, measuring data, analyzing the data after it has been processed, and proper reporting of the results derived from the data. Measuring web traffic is one function of what analytics can perform. Apart from this function, it is also quite handy for the process of market research and an excellent tool for various businesses to work with.

The effectiveness and efficiency of the website are improved by large magnitudes whenever web analytics is established. Google Analytics is one type of web analytics that is used in most parts of the world. Another example of a web analytics platform is Yandex, which is commonly known as Yandex.Metrika. It is the third most frequently used web analytic platform worldwide.

A common misconception about web analytics is that it is meant only for big enterprises. But with the advancement in technology, even small businesses are using web analytics to improve the functionality and performance of the product or service they are working with. It not only helps improve their processes but also helps generate better results, sales-wise.

SkillCircle helps enlighten the course users with a 6 module breakup, spreading out the content in an appropriate manner such that it benefits the users to understand the concepts easily within a shorter span of time. The contents of the six modules each hold great value as they provide the facts of the topics and specify its real-life explanation through case studies from various industries.

Introduction

  • Web analytics
  • Importance of Web analytics
  • How Web Analytics works

Framework

  • Web Analytics Framework
  • Goals
  • Objectives
  • KPI’s

Contextualization and Segmentation

  • Setting Context
  • What is segmentation?
  • How to segment?
  • Parameters of segmentation
  • Process of segmentation
  • Putting the analytics to action

Attribution Models

  • Common Attribution Models
  • How to pick an attribution model

 

Clickstream Analysis and beyond

  • What is clickstream?
  • Importance of clickstream

Test and Learn

  • Types of Tests
  • A/B Testing
  • Multivariate Testing

MODULES 27

Google Data Studio is a free tool released by Google to help in the process of converting data into valuable information so that it can be utilized for various purposes such as reading and sharing. Apart from that, its highly customizable dashboards add to the list of benefits that this platform provides. This tool’s functionality is quite intriguing, and to explain it in simple terms, it helps convert the reports generated from the data provided into a template that is quite flexible in nature. This report can be viewed by many to locate the data that they keyed in.

The benefits that come along with using this tool are plenty. One of the benefits involves getting a live data connection along with access to a massive 220 connectors. Apart from this, it also has complete control over the customization functions for both the visuals as well as the reports, leading to more straightforward adaptation. Adding pages and inserting other features such as charts is also possible whenever required. Also, another bonus is that the controls are dynamic concerning the reports as well as filters for the pages.

The businesses that utilize this tool shall benefit in various ways, such as it, first of all being a straightforward tool to use followed by it supporting live connections. Another few benefits that it includes is it being cloud-based and easier to manage, along with it being tightly integrated with Google.

At SkillCircle, the course teaches you how to use them and explains their narrow and broad applications in the industry through their case studies and in-depth concepts about it.

Introduction

  • What is Data Studio?

  • How does Data Studio work?

  • Access Controls

Navigation of Data Studio

  • Home Page of Data Studio

  • What is Datasource?

  • What is report/reporting?

  • What is report edit mode?

Building the Report

  • Connecting the Data

  • How to create new reports?

  • How to add charts?

  • How to add and configure report controls?

  • How to share reports?

Designs and Formats of the Reports

  • Basics of Data visualizations

  • How to create a report template?

  • How to use a report template?

MODULES 28

The world has moved itself online. Our digital footprint decides our authenticity, credibility, and consequently, our extent of influence. With this course, you learn how to master digital platforms in order to form an online reputation for your business.

This course is for anyone with a social media account. Taught by professionals, it assumes no prior knowledge of reputation management or online branding. It introduces you to various tools you can use to assess your social media performance.

It equips you with the knowledge and skill of using interaction analytics to experiment with new forms of content and new channels that potentially increase your influence. It teaches you the basics of branding, specific to social media, and teaches you how to convert visitors on your websites to actual customers.

It also dives into the how-hows of content creation for marketers who have technical knowledge but struggle to create content that engages real audiences. The course is delivered using real-life examples and problems for developing practical skills.

Finally, it completes your online reputation management skill with a complete collection of past trends, current habits, and future expectations in the world of online branding. This SkillCircle course prepares you for building an active, engaged, and authentic online reputation management system so that you can have the most influence and accomplish your branding goals.

 

Introduction

  • What is Online Reputation
  • The importance of online reputation management
  • Introduction to online platforms

Assessing your current reputation

  • Analyzing Insights
  • Increasing Interaction
  • Requesting Feedback
  • Visitors vs. buyers

Elements of Online Reputation Management

  • Building Trust
  • Increasing Credibility
  • Forming Impressions
  • Branding and Marketing

Improving Reputation

  • Strategy Planning
  • Research and Analysis
  • Identifying Opportunities

Content Creation

  • Creating effective content
  • Targeting an audience
  • Choosing a content form
  • Sourcing information and incorporating emotion
  • Optimizing placement and posting of content

What’s new

  • Past trends and case studies
  • Current social media norms

Future trends and expectations

MODULES 29

Master the Art of Storytelling with this application-focused SkillCircle course, which covers the basics of Storytelling and prepares you for organizational challenges that can be resolved with this art.

The course covers five central units that cover the basics of storytelling and dive into the possibilities of using this craft. The course is designed to be led by the student’s direction, encouraging personal experiences and individual development from the beginning so that you can develop a unique style and persona.

The course’s various topics also help with personality development and impression management and teach you how to navigate interpersonal situations in a professional setting. With this course, you can develop your managerial skills and expand your line of influence.

It trains you by honing your experiences and ideas into original and unique talent tailored to your personality. You will learn how to adapt your techniques to various audiences to achieve different purposes.

It also covers conflict resolution, governance, and managing change by highlighting various persuasive strategies. This course requires dedication and extra effort, and willingness to learn since it requires active construction of context and content. It can be taken by anyone who wants to be more articulate and strategic with people.

Introduction

  • What is Storytelling
  • Who is it for?
  • Stakeholders of Storytelling

Elements of Effective Storytelling

  • Constructing a narrative
  • The beginning and the end
  • Main characters of the story
  • Plot and conflict resolution

Audience

  • Targeting audience
  • Tailoring tone, plot, and method
  • Feedback and interaction

Negotiation

  • Persuasive strategies
  • When to negotiate
  • Overcoming resistance

Managing Change

  • Governance and Management
  • Building rapport
  • Practical case studies and examples

MODULES 30

We throw the word around like it is common sense, what with materialism has taken over. But do we truly understand the purposes, benefits, and potential of effective branding? In this entrepreneurial age, branding is not just for big companies.

This SkillCircle course helps you identify how to build a personal brand for yourself, one that showcases your talents, capacities, and the energy that you bring to the table. It teaches you how to channelize your skills and goals into a vibe that others can get hooked on.

Personal management is useful for people regardless of their age, profession, or industry. It helps us optimize our time, energy, and resources to be our best possible selves. This SkillCircle course is specially designed to keep in mind students’ diverse educational backgrounds and skills and hone their ideas into unique perspectives.

It covers the basics and teaches you how to be involved with someone else’s brand. The course also prepares you to build your own brand and equips you with the capacity to maintain it. Enroll now to create a timeless persona that boosts your personal identity wherever you go!

Introduction

  • What is Branding?
  • Who is it for?
  • Importance of Personal Management
  • Benefits and Advantages

Elements of good branding

  • Research
  • Building on unique characteristics
  • Using feedback
  • Finding enduring ideas
  • Creating an experience

Communication

  • Setting networking goals
  • Simplicity, efficiency, clarity
  • Making active listeners

Being entrepreneurial

  • Managing finances
  • Finding co-workers
  • Increasing ‘sales.’
  • Expanding influence

Creating your own brand

  • Finding a voice
  • Creating Identity Pieces
  • Building a legacy
  • How to get other people to tell your story
  • Standing out in crowded marketing.
  • Strategy and Timing

MODULES 31

This discussion-based course uses real-world examples to build theories and modern ideas of business and branding. Debunk popular myths with experienced pioneers of the subject, and create unique perspectives on community branding. The course takes you through the essentials of community branding so that you can play an active role in communities and benefit from them.

It is also an excellent course for people who want to build their own brand. The course guides you through the initial processes and teaches you some practical business skills. Learn how to do efficient networking that benefits your brand and expands its reach. The course teaches you some useful techniques for doing so.

It is also beneficial for people struggling to maintain their brand. A unit is dedicated to the management of brands and improving the overall business performance, using branding strategies.

 

This discussion-guided thought-provoking SkillCircle course provides a quick brush-up and a boost to those that might have lost sight of their initial goals and ideas during the course of their business activities, and it helps you realign your strategies with your missions.

Prerequisites

  • Branding: Marketing or Business?
  • What is Community Branding?
  • What comes first: Brand or Community?

Building a community

  • What does a community do for the brand?
  • What does the brand do for the community?
  • How to get people involved
  • Case studies of branding tools

Building a brand

  • Identifying market gaps
  • Starting trends
  • Characteristics of a good brand
  • Constructing brand infrastructure

Networking

  • The importance of social links
  • Methods of communication
  • Tools of communication

Community Branding Management

  • Are conflicts helpful?
  • Role of the manager vs. the role of the community
  • What’s better: consistency or surprises?
  • Aligning business, brand, and behavior
  • Routine Practices and maintaining engagement

MODULES 32

As our understanding of the brain and its functions progresses, we can use our findings to improve human strategies. An important application of modern neuroscience is in business. Not only are we better able to keep people motivated and satisfied at work, but we are also able to improve our marketing strategies to drive sales.

While ‘neuromarketing’ can seem to be an intimidating term and comes with the expectation of complicated jargon and technical complexities, it involves elements that can be learned quite easily with a little effort.

 

This course simplifies complex biological functions to make them comprehensible to people who have not studied biology extensively. It expands possibilities for a marketer and equips him/her with special tools and training, allowing them to take advantage of human capacities and behavior.

With this well-researched SkillCircle course, you can use various cognitive mechanisms to optimize marketing strategies and make them more efficient. Although it is a theory-driven course, its completion requires you to showcase your business’s practical abilities and real-time improvement. Made complete with a module that discusses ethical consideration, this course makes responsible and intelligent marketers backed with scientific knowledge and understanding.

Introduction

  • What is neuromarketing?
  • Reasons to use neuroscience for marketing.
  • The brain and consumer behavior

Key concepts

  • The brain and its functions
  • Overview of the brain
  • Brain scans and fMRI

First steps

  • How to grab attention
  • Making space in customer’s consciousness

 

Sensory Neuromarketing

  • Optimizing the senses
  • Engaging the senses
  • Communication with the senses
  • Assessing the use of senses

Utilizing consumer personality factors

  • Emotions and Feelings
  • Likes and Interests
  • Religion, Politics, Morals
  • Motivation and consumer choice

Memory

  • Types of memory
  • Role of learning in marketing
  • How we learn
  • Memory effects

 

Ethics of neuromarketing

  • Is it manipulation?
  • Setting and respecting boundaries.

Protection from permanent change

MODULES 33

Marketing automation and Funnels are a bunch of strategies that are used to help in the generation of a variety of leads without any manual intervention. The components of marketing funnel automation include lead magnets, advertisements, and the appropriate content, to name a few. These components holistically bring leads altogether automatically.

Marketers are in charge of understanding the functions as well as deriving results from them. They perform this task with the help of marketing funnels, which are commonly known as sales funnels. Targeting is performed easier with the aid of funnels. The results derived from the funnels help in decision-making processes as well as matching the relevant content to the customers being targeted.

Gaining relevant knowledge in the fields of marketing automation and sales funnels helps businesses in many ways, especially making their marketing processes way simpler than before. It also helps rake better revenues for the service or product a company is dealing with. Apart from that, conversion rate performance improves, and the business has more accountability on the sales that they generate.

At SkillCircle, the course on Marketing Automation and Funnels is segregated into six vast modules, each dealing with various parameters under the shade of their particular topics. The use of case study as a teaching tool makes the learning much more prosperous and valuable, leaving the learners well versed with the theoretical concepts as well as practical understanding of the subject.

Introduction

  • What is marketing automation?

  • What are market funnels?

Marketing Automation

  • Overview

  • How to increase engagement?

  • Flattening your sales funnel

  • Developing relationships with customers

Capturing Leads

  • Nurturing leads

  • Lead capturing process

  • How to use lead magnets?

  • Lists and Segmentation

  • Lead Scoring

Measurements and Attributions

  • Measuring Campaigns

  • Lifetime Customer Value

  • Email Subscriber value

  • Campaign Value

  • Types of Attribution Models

  • Conversions value

Compliance and Reporting Procedures

  • First and Second Party Data

  • GDPR on Marketing Automation and email marketing

  • Types of reports

  • B2B Metrics and tools

Marketing Automation and AI

  • AI and Marketing

  • What is AI?

  • How does AI work?

  • Advantages of AI in Marketing Automation

MODULES 34

It is widely believed that soft skills cannot be taught. Hard skills involve technical knowledge that is transferable through communication and practice. On the other hand, soft skills require much more indulgence into practices that seem difficult and uncomfortable at first.

This course takes you through a wide range of soft skills that hone your personality and behavior. Soft skills are essential, not just in the workplace but also for navigating interpersonal relationships. With these qualities, you can better communicate your ideas and hone your relationships into meaningful bonds.

The range of topics covered includes communication, time management, leadership, and teamwork. The takeaways of this course are majorly dependent on your involvement and regular practice in real life. These skills are built on dedication and perseverance.

During the course, you will be trained by professionals on behavior tactics, personality management, and humane traits like empathy and compassion. The course will be based on discussions on real-life examples, case studies, and problems that connect you with the world’s realities. You will learn how to take on projects and overcome hurdles with confidence, flair, and responsibility.

In the workplace, improved soft skills increase your chances of getting hired, impressing superiors, satisfying clients, and engaging subordinates. These skills are relevant to people in all industries and all walks of life, and SkillCircle mentors personally train students to bring out their best.

Communication

  • Listening skills
  • Negotiation
  • Articulation
  • Phone conversation
  • Note-taking
  • General conversation

Time Management

  • Planning
  • Staying motivated
  • Goal setting and prioritizing.
  • Delegation

Leadership

  • Qualities of a good leader
  • Body language
  • Types of leadership

Team Work

  • Problem Solving
  • Conflict Resolution
  • Managing groups

Beneficial personality traits

  • Adaptability
  • Good work ethic
  • Social intelligence and emotional intelligence
  • Social etiquette

MODULES 35

Delve into the sales world with this complete guide to sales and pitching that prepares you from the ground up for increasing sales and performance. With these techniques, you will be able to increase sales in the short-run, and maintain loyal and satisfied clientele in the long-run.

Sales and pitching require a lot of practice with different kinds of people. This application-driven course engages you with a lot of practice in different situations and familiarizes you with the context so that you can be prepared for all possibilities.

The course takes you deep into the technicalities, also discussing certain negatives that should be avoided at all costs. Taught by experts, it guides you through the theoretical parts and the practical parts of sales.

A unit is also dedicated to improving body language and etiquette to help you balance your impression management. The course is for beginners who want to enter the world of sales and for people with experience who would like to update and refresh their knowledge and skills to suit the changing business world and its trends. Enroll into SkillCircle now and up your sales game to become the pioneer at your workplace!

Introduction

  • What is a sales pitch?
  • Elements of a good sales pitch
  • When to make a pitch
  • Things to avoid in a sales pitch

Types of Sales Pitches

  • One-Word Sales Pitch
  • The Question Sales Pitch
  • The Rhyming Sales Pitch
  • The Subject Line Sales Pitch
  • The Twitter Sales Pitch
  • The Pixar Sales Pitch

Preparing a sales pitch

  • Know your audience
  • Research
  • Fix goals and objectives
  • Structure and organize
  • Prepare for rejection

How to close

  • Assumptive Close
  • Option close
  • Suggestion close
  • Urgency close

Impression management

  • Body language
  • Interpersonal relationship
  • Content management
  • Meeting etiquette
  • Branding

MODULES 36

Domain Flipping is the process of purchasing a domain name at the cheapest rate possible. The domain name is left unutilized, and after a span of a specific time span, it is later resold to a party at a higher price than that it was bought at. The art of domain flipping is quite easy to get the hang of and is quite a profitable business endeavor.

The field of domain flipping is very similar to real estate, just that it is on a digital platform following the regulations and policies of the digital world. Holding domains and developing domains and the critical features of domain flipping, and if done strategically, the returns are great indeed.

A lot of businesses or even individuals willing to make some good money can invest in this field and generate good money in time. The advantage that benefits the businesses is that they do not have to bear the extra burden of purchasing cloud storage or a host platform. The domain remains on the platform as it was when it was bought from there. In fact, businesses can cost-cut their expenses due to domain flipping as it requires very low maintenance.

At SkillCircle, the course on Domain flipping is taught purely on a practical basis, with technical concepts being introduced simultaneously to the learners. The number of modules the course on Domain Flipping is broken up into is 4.

Introduction

  • What are domain names?
  • Types of Domain names
  • Recently expired Domain names.

Evaluation of Domain names

  • How to evaluate a domain name?
  • Checking who the owners of the domain names
  • Domain name value estimators

Purchasing a Domain Name

  • The right time to register the domain name
  • How to register a domain name for free?
  • How to register a domain name for GoDaddy.com?
  • How to register a domain for Domain.com?

Processes after registration of the domain name

  • Critical terms of Domain flipping
  • Backorder a domain name
  • Listing a Domain name for Auction
  • Access to Secret Domain Source

Transferring Domain Procedures

  • What is a domain transfer?
  • What happens after the transfer?

MODULES 37

The success of any event requires efficient event marketing. Without proper marketing, an event will fail to attract the attention it deserves. This means that even when your event is planned and managed perfectly, it can be short of success.

This SkillCircle course is an excellent buffer for marketing geeks, as it provides updated techniques, strategies, and insights into what works in the world of marketing today. The course teaches you tips and tricks that increase the attractiveness of your event.

With practical assignments, engaging discussions, and real-life examples, this SkillCircle course is the perfect starting point for anyone in the field of event marketing. With this course, you will be able to guarantee an increase in the success of any and every event you manage. You will be familiarised with modern marketing tools that aid the process and make your work a whole lot easier.

It also includes strategies of marketing that are based on interpersonal engagement and are focused on long-term accomplishments. Enroll today for the most updated course of event marketing!

Introduction

  • What is event marketing?
  • Why is it required?
  • Elements of event promotion
  • Modern event marketing: what has changed?

 

Digital tools

  • Social media marketing
  • Email marketing
  • Website conversion
  • SEO optimization for attracting people

Strategies to promote events

  • Reaching niche markets
  • Utilizing networking opportunities
  • The power of word-of-mouth
  • Paid advertising and its place
  • Event discovery platforms

Content marketing

  • Eye-catching headlines
  • Event descriptions writing techniques
  • Online tools of content creation

Marketing during the event

  • Faking exclusivity
  • Event management and communication
  • Asking participants to get involved
  • Taking feedback
  • Follow-ups

MODULES 38

Traditional sellers are sometimes hesitant to shift their stores online. Overwhelmed with the numerous technicalities and possibilities, traditional sellers miss out on great opportunities by remaining offline.

This course provides an overview of all the benefits and opportunities that selling online can experience in marketing or business experience and do not know much about online stores and how they function.

The Amazon MarketPlace provides a middle ground, allowing the seller to market products online and reach a wider audience while also deferring most of the accountability, responsibility, and technical demands.

This course is specifically designed to aid entrepreneurs in the world of digital marketplaces. It teaches you online marketing strategies and performance-improving techniques, along with providing helpful tactics that maintain your improved place in the market.

It also dives into the step-by-step process of listing products on Amazon and following through till the last step of receiving feedback and managing inventory. This SkillCircle course is taught by digital experts who have an in-depth technical knowledge of Amazon and prepares you to be a successful independent digital seller.

Should I use Amazon as a seller?

  • What is the Amazon MarketPlace?
  • Who is it for?
  • What are the advantages?

Introduction to Digital MarketPlace

  • What is different online?
  • How to capture audiences
  • Promotional strategies
  • Digital tools for quality marketing

Basics of Amazon MarketPlace

  • Setting up a seller account
  • How to list your products
  • Using the amazon Price Cost Calculator

Improving performance

  • Identifying products that sell
  • Finding high-quality product sources
  • Creating high converting Amazon listings
  • Creating a unique brand
  • Pricing products for more sales

Maintaining market share

  • Fulfilling orders and inventory management
  • Using the Amazon Messaging System
  • Valuing customer feedback

MODULES 39

Advance Tools Certifications are certifications that are given to individuals who are keen on polishing as well as developing their skills in the field of digital marketing by equipping themselves with knowledge in certain tools that are widely used by many institutions. In short, these advanced tools translate data into useful information that can be utilized by the business.

There is an uncountable number of tools that perform a similar function in aiding digital marketing. Some of the common tools that come under this category of advanced tools are Hitwise, Qlink, Hootsuite, BingAds, TwitterAds, LinkedIn ads, and so on.

Businesses, both big and small, benefit from this advanced set of tools as it helps better their analytics, helps in improving the decision-making procedures, increases the agility of the development of the company, providing various business-related insights as well as aids the process of forecasting.

At SkillCircle, the advanced tools that are used in digital marketing are taught in the form of certifications that provide not only knowledge of these skills, but the practical experience that is highly detrimental. This aids one in becoming a proficient digital marketer in a variety of areas which definitely boosts one’s chances of landing a good position in a good company.

Introduction

  • Definition of advanced tools

  • Benefits of using advanced tools

  • Types of advanced tools

Advanced Tools

  • Google Trends

  • CrazyEgg

  • Majestic

  • Feng-Gui

  • Hootsuite

  • Hitwise

  • SimilarWeb

  • Google Data Studio

Types of Advertisements

  • Bing Ads

  • Facebook Ads

  • Twitter Ads

  • Google Ads

MODULES 40

Media buying is the process of identifying and purchasing advertising space on various platform channels that are in sync with what the target audience wants. This is done while considering the tasks to be done, optimizing the time and money invested. Media planning is a detrimental part of media buying.

Native advertising is the process of utilizing native ads or paid ads to match the various features of the media format, which can be in terms of feel, function, or even look. These kinds of advertisements are most commonly found on social media platforms or under recommendations on any web page. Native ads, though they are a type of ad, do not look like regular Ads.

Businesses can benefit from gaining knowledge and expertise in this field by placing the company in control and giving power to the publishers and customers who are integrated on the platform. The potential reach is also greater, hence resulting in the business capturing or attracting attention to its product or service with a higher level of effectiveness and efficiency.

At SkillCircle, the course is introduced with an introduction before it dives into the technicality of the two main concepts covered here, which entail media buying and native advertising. Media buying is taught as one extensive module. At the same time, Native Advertising is split into three modules, which include native ads, the platforms it uses, and the programmatic concepts that it encompasses.

Introduction

  • What is media buying?
  • What are native advertisements?

Media Buying

  • Facebook Ads
  • Facebook Marketing
  • Fundamentals of AdWords
  • Adwords Beginner
  • Adwords Intermediary
  • Adwords Expert
  • Programmatic media buying

Native Advertising

  • Native Ad Format
  • Native Ad Types
  • Best Landing Page practices
  • Campaign Optimization
  • How to measure the efficiency and effectiveness of Native Ads?
  • Best Campaign Results
  • Best Native Ad Practices
  • Remarketing Tactics

Platforms

  • Verizon Media Platform
  • Revcontent Media Platform
  • Outbrain platform
  • Taboola Platform
  • MGID Platform

Programmatic

  • Running Programmatic ads
  • Jobs in Programmatic Advertising
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