MBA In Digital Marketing
- 128 Hours
- All Level
- 21 Lessons
A 14-month specialised programme called the MBA in Digital Marketing teaches students about online product branding and marketing on both a local and international level using digital media.
MBA in Digital marketing, often known as online marketing or internet marketing, is no longer a fresh buzzword in the industry. After discovering its potential and strength, digital marketing has become an essential component of any business’s marketing strategy throughout the world.
The most essential and primary strength of digital marketing is its ability to reach a larger audience, removing all geographical constraints that limit a company’s ability to develop beyond a certain point. As a result, staying current with shifting technological developments is critical in this digital era.
This is where digital marketing training comes in handy.
Key features of SkillCircle’s Diploma Program in Digital Marketing:
- 11 Months Advanced Training
- 3 Months Specialisation Training in E-Commerce / Performance Marketing
Influencer Marketing - 6 Months Paid Internship with AhujaMedia.com
- Access of Premium Tools Worth Upto Rs. $2000
- Advance Stimulation Training with Student
- 4 Capstone Projects with Dedicated Mentor from Industry
- 25+ Internationally Recognized Certifications.
- Interview Preparation Sessions by HRs working at Naukri.com, lIMJobs etc
- Assured Placement Assistance with our inhouse #Jobcircle placement portal.
Bonus Courses {Free of Cost}
- Freelancing as a career.
- Domain Flipping
- Personality Development
- Podcast Marketing
- Micro- video marketing.
Why Choose Diploma Program in Digital Marketing Course?
- A plethora of work opportunities.
- Well Paying Position
- Competitive Salary.
- Provides employment function and interest flexibility and variety.
- Opportunities for business branding
- Freelancing opportunities.
- Networking opportunities with multi-cultural teams.
It’s an MBA equivalent program, we are an autonomous institute and not affiliated with any university
Introduction
- The Digital Terrain
- Elements & Landscape
- Digital Brand Auditing
- Target Audience
Marketing Funnels
- Tofu
- Mofu
- Bofu
- Setting up your First Funnel
Designing Skills
- Design Thinking
- Types of Design Format for Different Platforms
- Design using Canva
- Logo making for Brands
Video Marketing
- Using Biteable
- Veed.io
Blogging & Bloggers
- Relevancy of Blogging
- Platforms for Blogger’s Earning
- Working on Blogger.com
- First 1000 Visitors to your Blog
Website Development
- Understanding of Domain Names
- Purchase Web Hosting
- Tools, Themes & Plugin for Use & more
- Setting Tracking Codes for your website.
Mobile Optimization
- Web Optimization for Mobile
- Importance of Optimization
Search Engine Optimization
- Why SEO?
- Google Algorithm & how to avoid penalties
- Black Hat Vs White Hat Vs Grey Hat Seo
- On-Page Optimization (Meta Tags, Headers Tag, Image Tags & more)
- Off-Page Optimization (Quora, YouTube, Blogs, & more)
Google My Business Setup
- Analysis of GMB Account
- Setting up Local & International GMS
- SEO of GMB Area wise
- Managing Ratings & Reputation
Social Media Marketing
- Platforms to be covered
- Snapchat
- Quora
- YouTube
Strategy Building
- Who is your customer?
- Where is your customer?
- What are your goals?
- When will you communicate?
- What Differentiates you?
- How will you execute?
Organic
- Setting up a Social Media Account
- Practices to follow on page
- Types of content on each platform
- Do’s & Don’ts of Posting
- Profile Vs Page Vs Groups
- Content Strategy – Videos / Reels / Post
- Using Buffer & Hootsuite to schedule & publish
Inorganic
- Setting up a marketing plan for Paid Marketing
- Importance of Ad Panel
- Set-Up of an advertisement
- Choosing the right campaign objective account
- Choosing the right campaign objective
- Setting Campaign Budgets & Bids
- Ads Placement & their importance
- Designing Social Media Ads
Google AdWords
- Importance & Ads Key Terms
- Keyword Research
- Set Up your first Google AdWords Campaign
- Search Ads, Display Ads, Shopping Ads
- Re-Marketing Ads
- Set Objectives of Campaigns
- Review of Campaigns
Google Analytics
- Setting up a Google Analytics Account
- Placing the tracking code on the Site
- Setting up conversion tracking goals & events
- Reading GA Data
Influencer Marketing
- Engagement of users in Social Media Platforms
- Choosing the right influencer for your brand
- Micro Vs Macro Influencers
- Launch your 1st Influencer Marketing Campaign
Ads Psychology
- Good Design Practices
- Do’s & Don’ts of Design
- Understanding Consumer Psychology
- Case Studies
YouTube Marketing
- Creating Channel
- Creating Attractive Thumbnails
- Type of YouTube Ads
- YouTube SEO
- Managing Insights
- Vidooly & Social Blade – Hands-on
Email Marketing
- Types of Email
- Bounce rate vs Open rate vs Delivery rate
- Analytics & Optimisation
- Creating Lead Magnet
- Setting up Email Automation & workflow
- Email Marketing tools (Mailchimp, Mailer lite, etc)
- Creating First Email Campaign
Copy Writing
- Understanding of Basics of Copywriting
- Rules & Guidelines for Copywriting
- Copywriter Process
- Copywriting Tools
Online Reputation Management
- ORM in 2022
- Customer Expectations
- Methods to deal with a crisis
- Social Listening
E-Commerce Marketing
- Factors to look at for E-Commerce Stores
- Product Listing on E-commerce Platform
- Payment Gateway Consideration
Sales & Pitching
- Drafting First Freelancing Proposal
- Making Online Invoice
- Sales Pitch
- Lead Generation & Pitch Formation
- Business Automation
- Negotiation & Payment Setup
Amazon Trained E-commerce Specialist Program (ATES)
It is an entrepreneurship program launched by Amazon. Which is aimed at providing an opportunity to earn money with no limits by launching new sellers and helping existing sellers selling on Amazon. in
Program Benefits
- End-to-end management of Amazon Seller Platform
- Exposure to a live account of Amazon & hands-on experience
- Exposure to amazon’s advanced tools
- Advance Sales techniques of E-Commerce
- Current & Future industry opportunities & challenges
- Certification in E-Commerce by Amazon
- Opportunity to work with Amazon as a freelancer
See What our Previous Students are Saying
I am a proud student of Skill Circle’s Online Digital Marketing course. Our course was so intricately and thoughtfully designed that I felt any technical difficulty at no point. The best part was the trainers. All of them were very good and had a lot of industry exposure. I was surprised by the kind of class participation and level of interaction among the students across the country.
I came to Delhi only for joining the course at Skill Circle. I was working in an MNC in a 9-5 mundane job and it became so monotonous that I quit my job out of nowhere. I was in Iceland when I made a decision that was a huge step and would change my entire life because it was a complete shift in the industry. I had several options in Delhi too but Skill Circle stood out for me. The kind of practical exposure that I gained. I started liking digital marketing and realized that there was so much to it. I’m loving this field, all thanks to Skill Circle.
This online course training is a great way to upskill as it is always needed for a marketer. The benefit of online training is that you can work at your own pace which is quite important nowadays as we all have a lot of things to take care of simultaneously. It comes with live classes that included Intro, Content, social media, SEO, PPC, Video, Email, Site Optimization, Analytics, and Strategy, and many more advanced techniques. We just require a certain amount of time to learn but not get exhausted. An optimal combination from a digital marketing professional’s perspective.
The courses at Skill Circle are designed systematically according to the needs of a student. As a job seeker, I found the Masters course ideal for me. I was searching for a job for the past 3 months, but I was not able to find any suitable job for me. After joining Skill Circle, I was able to start my internship and then I was able to get a suitable job for me. Skill is an ideal platform for a person who is facing difficulties to get a job, The faculty is very supportive. The courses are very helpful and also digital marketing is one of the best fields, it doesn’t require any previous experience you can start fresh and achieve good results.
I am happy that I have decided to join Skill Circle for learning Digital Marketing. Now I am proudly earning more than 50k per month, in freelancing as it’s been 2 years in my freelancing career. The trainers teach enjoyably, you will find every class interesting as Skill Circle focuses on practical knowledge rather than theoretical knowledge. The community manager will help you along the way, whether it’s a backup class or it’s about your class timings, they will support you throughout the journey.
