Masters in Digital Marketing

Course Description

Want to elevate your career?

Our masters course in Digital marketing offers a 4-month course with specialized 1-month training in E-commerce marketing/Performance Marketing. This course provides you with the skills, knowledge, and practical experience to excel your presence in today’s competitive world.

From hands-on experience and industry insights to networking opportunities and career support, our course is designed for you to pursue your dream career in the world of Digital Marketing.

You will also get 25+ globally recognized certificates to showcase your talent across the world, and hands-on practical experience with our 1 month in-house internship.

Now what about Placements? At SkillCircle, your dream job is our responsibility.
We provide guaranteed placements to our students to help them build their careers to the next steps.

Program Key Features

What You’ll Learn From This Course?

Why you should learn this?

If you’re someone looking to enhance your career in the field of digital marketing, there are several compelling reasons to get your journey started with Digital Marketing.

By joining our master course in digital marketing, you not only open the door to new job opportunities but also to entrepreneurial opportunities with high-earning potential.

With its flexibility, creativity, and global demands, digital marketing enables continuous learning and innovation, making it a valuable investment for your professional and individual growth.

Program Curriculum

  • The Digital Landscape
  • Elements & Platforms
  • Brand Audit Digitally
  • Target Audience
  • Tofu
  • Mofu
  • Bofu
  • Setting Up Your First Funnel
  • ClickFunnel vs Normal Funnel
  • Funnel Automation
  • Design Thinking
  • Types of Design Format for Different Platforms
  • Design using Canva Pro
  • Logo Making for Brands
  • Using Biteable
  • Veed.io
  • Relevancy of Blogging
  • Platforms for Bloggers Earning
  • Working on Blogger.com
  • First 1000 Visitors on your blog
  • Understanding of Domain Names
  • Purchase of Web Hosting
  • Tools, Themes & Plugin for Use and more
  • First 1000 visitors on your website
  • Building Site Architecture of your website
  • Setup up your own website wordpress panel
  • Installing Themes
  • Uses of Plugins, Tools, and more
  • Setting Tracking Codes for your website
  • Website Optimization for Mobile
  • Importance of Optimization
  • Why SEO?
  • Google algorithm and how to avoid penalties
  • Black Hat Vs White Hat Vs Grey Hat SEO
  • On-Page Optimization (Meta Tags, Headers Tags, Image Tags and More)
  • Off-Page Optimization (Quora, Youtube, Blogs, and more)
  • Analysis of GMB Account
  • Setup Local & International GMB
  • SEO of GMB Area wise
  • Managing Ratings and Reputation
  • Facebook
  • Twitter
  • Linkedin
  • Quora
  • Twitter
  • Pinterest
  • Snapchat
  • Youtube
  • Who is you customer?
  • Where is your customer?
  • What are your goals?
  • When will you communicate
  • What differentiates You?
  • How will you Execute?
  • Setting up a social media account
  • Practices to follow on page
  • Types of content on each platform
  • Dos & Don'ts of posting
  • Profile vs Page vs Groups
  • Content Strategy - Videos/Reels/Posts
  • Using Buffer & Hootsuite to schedule and publish
  • Setting up a marketing plan for paid marketing
  • Importance of Ads Panel
  • Set-Up up an Advertisement
  • Choosing the right campaign objective
  • Setting campaign budgets and bids
  • Ads Placement and their importance
  • Designing social media ads
  • Importance and Ads key terms
  • keyword research
  • set up your first google adwords campaign
  • Search Ads, Display Ads, Shopping Ads, Remarketing Ads.
  • Set Objectives of campaigns
  • Review of campaigns
  • Review of Campaigns
  • Setting up a google analytics account
  • Placing the tracking code on the site
  • Setting up conversion tracking goals & events.
  • Reading GA Data
  • Engagement of users in Social Media Platform
  • Choosing the right influencer for your brand
  • Micro vs Macro Influencers
  • Launch your 1st Influencer Marketing Campaign
  • Good Design Practices
  • Do's and Don'ts of Design
  • Understanding consumer psychology
  • Case Studies
  • Creating Channel
  • Creating Attractive Thumbnails
  • Types of Youtube Ads
  • Youtube SEO
  • Managing Insights
  • Vidooly & Social Blade-Hands-on
  • Types of Email
  • Bounce Rate vs Open Rate vs
  • Delivery Rate
  • Analytics and Optimisation
  • Creating Lead Magner
  • Setting up Email Automation Workflow
  • Email Marketing tools (Mailchamp, Mailerlite, etc)
  • Creating the First Email Campaign
  • Understanding of the Basics of
  • Copywriting
  • Rules and Guidelines for Copywriting
  • Copywriter Process
  • Copywriting Tools
  • ORM in 2024
  • Customers exceptation
  • Methods to deal with a crisis
  • Social Listening
  • Factors to look at for E-Commerce Stores
  • Product Listing on an E-Commerce Platform
  • Payment Gateway Consideration
  • Drafting First Freelancing Proposal
  • Making Online Invoices
  • Sales Pitch
  • Lead Generation & Pitch Formation
  • Business Automation
  • Negotiation & Payment Setup

ATES E-Commerce Specialist Program

Amazon Trained E-Commerce Specialist (ATES) is a first of its kind enterpreneurship program launched by Amazon, which is aimed at providing business opportunities to budding entreprenerurs. This program provides an opportunity to earn money with no limits by launching new sellers and helping existing sellers selling on Amazon.in Program Objective
  • How E-Commerce works, Why & How online businesses are growing
  • Manage Account, New Listing tool
  • Online Inventory Management
  • Price & Quantity updates create promotions
  • Title Maker tool
  • Sales boosters & Campaign Manager
  • Managing Amazon emails, Emails to customer
  • Manage Orders, Order Tracking, and Order Processing
  • Manage Returns & Refund
  • Sales Training
Program Benefits
  • Become an entrepreneur
  • End-to-end Management of Amazon seller platform (B2C)
  • Exposure to the live account of Amazon & hands -on experience
  • Exposure to Amazon’s advanced tools
  • Advanced sales techniques of e-commerce
  • Current & future industry opportunities & challenges
  • Certification in E-commerce by Amazn will be an add-on to your DV
  • Get the opportunity to work with Amazon on the freelance/part-time basis
  • Get and earning opportunity, can earn monthly 40k to 50k
  • No Targets, No Timelines
Earning Opportunities
  • New Seller on-Boarding for every new seller’s sale of up to 12 lacs, in 3 months Amazon pays up to 75000
  • Servicing Existing Sellers Earn up to 3 Lacs/Month by servicing 100 sellers by charging them Rs. 3000/Month
  • Consulting Teach Sellers about Managing their Seller’s Account and charge them a one-time consultancy fee
  • Managed Servcies You can manage 1000’s of Amazon Seller’s product deliveries, Returns, and Sales and charge them a monthly retainer fee.

Tools You will learn.

Hiring Partners

Learning Outcomes

There are many fields will be open after doing successfully Digital Marketing Course Student can become….

Digital Marketer

Agency Owner

SEO Executive

Website Designer

Social Media Marketer

Freelancer

Performance Marketer

Content Writer

Meet Your Mentors

We have more than 100+ mentors.

Amit Gupta

VP Amar Ujala

Pranav Jha

Founder : AP Web World

Nishkarsh Sharma

Dropshipping Expert

Parul Mehta Bhargava

Founder: vCommission

Girish Singh

Uber: Head of Marketing

Amit Chawla

Business Clarity Coach

Success Journey

Testimonials

Upcoming Batches

ONLINE BATCH

Last Date: Mar 30, 2024

Offline Batch

Last Date: Mar 31, 2024

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